Blyk is Orange

So, Blyk have signed up with Orange as the wholesale partner for their launch in the UK this summer. I hope for the sake of France Telecom shareholders it is the first prepaid wholesale deal, because I rate the chances of Blyk’s survival in the medium term (3yrs) less than zero.

If fact, I’d go so far as to say, the more subscribers Blyk adds, the quicker they’ll get in trouble. Of course, I wish Blyk all the best as with all startups in general, but I just can’t see an ad-funded mobile service being sustainable, even if Orange gives them all the termination fees and have a rock bottom price for the service.