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Monday, November 13, 2006

easyMobile UK: Are they serious?

easyMobile UK shuts down at midnight 13th December. It turns out they have 80,000 customers.

easyMobile have established a procedure in place to transition the customers to Fresh. Fresh is the MVNO of Carphone Warehouse who hijacked the effectiveness of EasyMobile launch, by matching easyMobile prices and creating "free" publicity for Fresh who by the way are still unprofitable after all these years.

But the best bit is “the easyGroup will be offering a new exciting range of services in the mobile phone space via the Kelkoo website”. This is from the company who boasted they would capture 10% of the mobile market in 12 European markets.