BBC Radio
BBC Radio released its’ viewing figures for the 2Q and they are monopolistically huge – having a weekly reach of 54.7%. However, this still means that 45.3% of radio listeners don’t listen to the BBC and still have to pay for the service, this is in addition to 100% of non-radio listeners - hardly a fair practice.
It is obvious from the figures that the Digital Only Stations are limping along and need a shot in the arm. Obviously, I can’t solely blame Nokia for this sorry state of affairs, although taxing their analogue chips should help with the promotion and awareness of digital radio. I think the BBC needs to make a grand gesture and move Radio 1, 2 & 4 to being Digital Only – this would really up the penetration and make the day of analogue turn-off and re-use of the spectrum much closer. Isn’t this the type of gesture that would make public broadcasting great again?
It is obvious from the figures that the Digital Only Stations are limping along and need a shot in the arm. Obviously, I can’t solely blame Nokia for this sorry state of affairs, although taxing their analogue chips should help with the promotion and awareness of digital radio. I think the BBC needs to make a grand gesture and move Radio 1, 2 & 4 to being Digital Only – this would really up the penetration and make the day of analogue turn-off and re-use of the spectrum much closer. Isn’t this the type of gesture that would make public broadcasting great again?
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