The King of the Internet & Pipex

Pipex (much more expensive Broadband than Free) have launched the first element of their advertising campaign featuring David Hasselhoff. I presume the marketing theory is some sort of viral campaign. As I believe Pipex need all the help possible in their battle against TalkTalk, Sky, BT, ntl and the rest of the motley crew, I'm quite happy to contribute and post a link. But do not think for a second that I am one of those internet freaks who worship the Hoff.