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Tuesday, February 06, 2007

Most Exaggerated Quad Play Claim

The current leader in 2007 goes to Rob Shardlow of Virgin Mobile:
“…the ability of the business to offer customers digital TV, broadband, mobile and home phone products under the Virgin brand would 'transform' the business, taking it 'ahead of Vodafone, BT and Sky', and encouraging more customers to sign up to other Virgin products”
Mind you, he also said:
“…A retailer selling Virgin Mobile will be able to sell TV and broadband from the same store, making more money and benefiting from the strength of the Virgin brand.”
I wonder if Carphone Warehouse will take him up on this exciting offer?