State of UK Broadband Britain
With the release of BT’s Annual Results this morning, the overall picture of the broadband market is rapidly emerging:
Inevitably with the huge marketing budgets and aggressive pricing of some of the larger players the smaller resellers seem to be getting squeezed. Also, it should be bourne in mind that BT Retail acquired Plusnet in the quarter and therefore 196k customers were transferred from the "others" to BT in the quarterly net adds.
The amazing output to me is that despite only marketing to their own base, the Sky share of net quarterly additions is huge.
Inevitably with the huge marketing budgets and aggressive pricing of some of the larger players the smaller resellers seem to be getting squeezed. Also, it should be bourne in mind that BT Retail acquired Plusnet in the quarter and therefore 196k customers were transferred from the "others" to BT in the quarterly net adds.
The amazing output to me is that despite only marketing to their own base, the Sky share of net quarterly additions is huge.
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