UK Mobile: Airtime Only Deals
Both, Vodafone and O2 have started offering (and more importantly promoting) Airtime only deals for the first time in at least a decade. This is a very interesting market development.
Not to be outdone, Carphone have immediately countered with perhaps the most mental deal of the year so far.
It does not take a genius to figure out that if Carphone works on a Gross Margin of around £100 per connection, either the o2 commissions are huge or the non-take-up of cashbacks is
huge. I cannot for the life of me imagine the quality of customers signing up to these deals.
Not to be outdone, Carphone have immediately countered with perhaps the most mental deal of the year so far.
It does not take a genius to figure out that if Carphone works on a Gross Margin of around £100 per connection, either the o2 commissions are huge or the non-take-up of cashbacks is
huge. I cannot for the life of me imagine the quality of customers signing up to these deals.
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