Orange UK: Going Nowhere Slowly
Orange has released its’ 3Q customer and revenue figures.
The rebranding of Wanadoo to Orange and the launch of Free Broadband seems to have had zero effect on the market. Similarly, the fever pitched activity in the Mobile market seems to have zero effect.
When I look at these figures, I think of one thing – time to cut costs, especially expensive ones like customer acquisition costs. I also think of non-conversion of 500k narrowband customers to broadband - I wonder where they have gone to?
On the bright side, Orange has renewed its’ great cinema campaign…
The rebranding of Wanadoo to Orange and the launch of Free Broadband seems to have had zero effect on the market. Similarly, the fever pitched activity in the Mobile market seems to have zero effect.
When I look at these figures, I think of one thing – time to cut costs, especially expensive ones like customer acquisition costs. I also think of non-conversion of 500k narrowband customers to broadband - I wonder where they have gone to?
On the bright side, Orange has renewed its’ great cinema campaign…
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